Why a concentrated position is risky
A single stock carries idiosyncratic risk — company-specific risk that diversification is designed to remove. For executives the problem compounds: your paycheck, your options, and much of your savings may all depend on the same company. And long-held or inherited positions often carry a low cost basis and a strong emotional attachment, which makes selling feel harder than it should.
Start with the goal, not the product
Good diversification begins with a plan, not a product pitch. We define a target level of diversification, your income needs, your cost basis, an annual tax budget, and any constraints — insider status, lock-ups, or 10b5-1 requirements. Only then do we choose among the tools below, usually blending several over multiple years.